Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale
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Where should I live?
Is it time to switch careers?
What is the best course of action for me?

Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which choice is the smart one? How can we be consistent and confident in our decisions? In this book from the three leading authorities on decision-making, readers learn how to approach all types of decisions with a simple set of skills developed by professors from Harvard, MIT, and the University of Southern California.

Combining solid research with common sense and practical experience, this user-friendly guide shows readers how to assess deep-seated objectives, create a comprehensive set of alternatives, determine likely consequences, make tradeoffs, and grapple with uncertainty. Not only will readers learn how to make decisions, they will learn how to make the smartest decisions. For anyone caught at a confusing crossroad–whether you’re choosing between mutual funds or deciding where to retire–the Smart Choices program will improve your decision-making abilities immediately, and make your life more rewarding and fulfilling.

Review

"In Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." –Jerome P. Kassirer, editor-in-chief, New England Journal of Medicine

"Throughout Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." –Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

From the Inside Flap

should I live?
Is it time to switch careers?
What is the best course of action for me?

Decisions shape our experiences, from choosing which job offer to accept, to buying the right car, to selecting a good accountant. How do we know which choice is the smart one? How can we be consistent and confident in our decisions? In this book from the three leading authorities on decision-making, readers learn how to approach all types of decisions with a simple set of skills developed by professors from Harvard, MIT, and the University of Southern California.

Combining solid research with common sense and practical experience, this user-friendly guide shows readers how to assess deep-seated objectives, create a comprehensive set of alternatives, determine likely consequences, make tradeoffs, and grapple with uncertainty. Not only will readers learn how to make decisions, they will learn how to make the smartest decisions. For anyone ca

From the Back Cover

"In Smart Choices, John Hammond, Ralph Keeney, and Howard Raiffa tell us in plain language how to make optimal decisions in our everyday lives. They combine one hundred collective years of experience in an exceptional resource that takes the reader step-by-step through problem formulation and final decision." –Jerome P. Kassirer, editor-in-chief, New England Journal of Medicine

"Throughout Smart Choices, Hammond, Keeney, and Raiffa provide valuable insight and guidance on the inevitable and ongoing negotiation with yourself when facing a difficult decision. By following their effective, systematic process, anyone can make important personal or business decisions with greater clarity, confidence, and efficiency." –Stephen J. Hemsley, former head of Strategy, Technology, and Operating Professional Service Lines, Arthur Andersen

About the Author

John Hammond, Ph.D., is a renowned management consultant and a former professor at both Harvard and MIT. Also the coauthor of Strategic Market Planning, he lives in Lincoln, Massachusetts. Ralph Keeney, Ph.D., is the author of Value-Focused Thinking and runs a consulting practice in San Francisco, where he lives. He is also a professor at the University of Southern California. Howard Raiffa, Ph.D., now professor emeritus , has taught the art and science of decision making and negotiations in the Schools of Business, Public Policy, Law, and Medicine at Harvard University for almost five decades. He is widely recognized as one of the founders of the field of decision sciences. He lives in Belmont, Massachusetts.

Excerpt. © Reprinted by permission. All rights reserved.

Chapter 1 Making Smart Choices

Our decisions shape our lives. Made consciously or unconsciously, with good or bad consequences, they represent the fundamental tool we use in facing the opportunities, the challenges, and the uncertainties of life.

• Should I go to college? If so, where? To study what?
• What career should I pursue? What job should I take?
• Should I get married now, or wait? Should I have children? If so, when and how many?
• Where should I live? Should I trade up to a larger house? What can I contribute to my community?
• Which job candidate should I hire? What marketing strategies should I recommend for my company?
• Since I feel unfulfilled, should I change jobs? Go back to school? Move?
• How should I invest my savings? When should I retire? To do what? Where?

Such questions mark the progress of our lives and our careers, and the way we answer them determines, to a large extent, our place in society and in the world. Our success in all the roles we play--student, worker, boss, citizen, spouse, parent, individual--turns on the decisions we make.


Making Decisions is a Fundamental Life Skill

Some Decisions will be fairly obvious--"no-brainers." Your bank account is low, but you have a two-week vacation coming up and you want to get away to someplace warm to relax with your family. Will you accept your in-laws'' offer of free use of their Florida beachfront condo? Sure. You like your employer and feel ready to move forward in your careers. Will you step in for your boss for three weeks while she attends a professional development course? Of course.

But the no-brainers are the exceptions. Most of the important decisions you''ll face in life are tough and complex, with no easy or obvious solutions. And they probably won''t affect you alone. They''ll affect your family, your friends, your coworkers and many others known and unknown. Making good decisions is thus one of the most important determinants of how well you meet your responsibilities and achieve your personal and professional goals. In short, the ability to make smart choices is a fundamental life skill.

Most of us, however, dread making hard decisions. By definition, tough choices have high stakes and serious consequences; they involve numerous and complex considerations; and they expose us to the judgments of others. The need to make a difficult decision puts us at risk of anxiety, confusion, doubt, error, regret, embarrassment, loss. No wonder we find it har to settle down and choose. In living through a major decision, we suffer periods of alternating self-doubt and overconfidence, of procrastination, of wheel-spinning and flip-flopping, of frustration, even of desperation. Our discomfort often leads us to make decisions too quickly, or too slowly, or too arbitrarily. We flip a coin, toss a dart, let someone else--or time--decide. The result: a mediocre choice, dependent on luck for success. It''s only afterwards that we realize we could have made a smarter choice. And by then it''s too late.

You Can Learn to Make Better Decisions

Why do we have such trouble? It''s simple: we don''t know how to make decisions well. Despite the importance of decision making to our lives, few of us ever receive any training in it. So we are left to learn from experience. But experience is a costly, inefficient teacher that teaches us bad habits along with good ones. Because decision situations vary so markedly, the experience of making one important decision often seems of little use when facing the next. How is deciding what job to take or what house to buy similar to deciding what school to send your children to, what medical treatment to pursue for a serious illness, or what balance to strike among cost, aesthetics, and function in planning a new office park?

The connection among the decisions you make lies not in what you''re deciding, but in how you decide. The only way to really raise your odds of making a good decision is to learn to use a good decision-making process--one that gets you to the best solution with a minimal loss of time, energy, money, and composure.

An effective decision-making process fulfills these six criteria:

• It focuses on what''s important.
• It is logical and consistent.
• It acknowledges both subjective and objective factors and blends analytical with intuitive thinking.
• It requires only as much information and analysis as is necessary to resolve a particular dilemma.
• It encourages and guides the gathering of relevant information and informed opinion.
• It is straightforward, reliable, easy to use, and flexible.

A decision-making approach that addresses these criteria can be practiced on decisions major and minor--what movie to see, what car to buy, what vacation to take, what investment to make, what department head to hire, what medical treatment to pursue. And the more you use such an approach, the more efficient and effective it will become. As you grow more skilled and your confidence grows, making decisions will become second nature to you. In fact, you may find your friends and associates asking you for help and advice with their tough choices!

Use the PrOACT Approach to Make Smart Choices

This book provides you with a straightforward, proven approach for making decisions. It does not tell you what to decide, but it does show you how. Our approach meets the six criteria listed above. It helps you to see both the tangible and the intangible aspects of your decision situation more clearly and to translate all pertinent facts, feelings, opinions, beliefs, and advice into the best possible choice. Highly flexible, it is applicable to business and professional decisions, to personal decisions, to family decisions--any decision you need to make.

One thing the method won''t do is make hard decisions easy. That''s impossible. Hard decisions are hard because they''re complex, and no one can make that complexity disappear. But you can manage complexity sensibly. How? Just like you''d climb up a mountain: one step at a time.

Our approach takes one step at a time. We have found that even the most complex decision can be analyzed and resolved by considering a set of eight elements. The first five--Problem, Objective, Alternatives, Consequences, Tradeoffs--constitute the core of our approach and are applicable to virtually any decision. The acronym for these--PrOACT--serves as a reminder that the best approach to decision situations is a proactive one. The worst thing you can do is wait until a decision is forced on you--or made for you.

The Eight Elements of Smart Choices

Problem
Objectives
Alternatives
Consequences
Tradeoffs
-----------------------
Uncertainty
Risk Tolerance
Linked Decisions

The three remaining elements--uncertainty, risk tolerance, and linked decisions--help clarify decisions in volatile or evolving environments. Some decisions won''t involve these elements, but many of your most important decisions will.

The essence of the PrOACT approach is to divide and conquer. To resolve a complex decision situation, you break it into these elements and think systematically about each one, focusing on those that are key to your particular situation. Then you reassemble your thoughts and analysis into the smart choice. So, although our method may not make a hard decision easy, it will certainly make it easier.

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4.5 out of 54.5 out of 5
321 global ratings

Top reviews from the United States

Alexander Demko
2.0 out of 5 starsVerified Purchase
234 pages that could be covered in a wikihow
Reviewed in the United States on June 8, 2019
This book offers a very sound approach to making decisions, but a wikihow article or a 2min youtube video with visualizations would just as well do the trick - maybe even be easier to follow for following along with calculations. There''s tons of "filler content" all... See more
This book offers a very sound approach to making decisions, but a wikihow article or a 2min youtube video with visualizations would just as well do the trick - maybe even be easier to follow for following along with calculations. There''s tons of "filler content" all essentially saying "have you thought about it" or "seek out more information" which becomes tiresome for someone looking for a clear and concise guide and makes the price for the book too high relative to what it offers.
19 people found this helpful
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Jordan Schouten
5.0 out of 5 starsVerified Purchase
Excellent advice about decision making
Reviewed in the United States on February 17, 2016
This was a great book. I had to read it for a college class I was taking. It really helped me make some big decisions about my career. This book does a great job at making you look at decisions from an objective viewpoint. It takes a lot of the emotion out of the decision... See more
This was a great book. I had to read it for a college class I was taking. It really helped me make some big decisions about my career. This book does a great job at making you look at decisions from an objective viewpoint. It takes a lot of the emotion out of the decision and helps you make a decision based on the facts. I realize that humans are emotional creatures and that emotions are important in decision making. I think that''s a fundamental characteristic that makes humans different from other animals. However, often we let emotions play a much bigger role than they should in our decisions. Smart Choices helped me analyze my decision making from a less emotional viewpoint and helped me make better decisions all around. I would definitely recommend this book to anyone, especially people in their 20s that have many big decisions ahead of them in the near future.
13 people found this helpful
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Amazon Customer
5.0 out of 5 starsVerified Purchase
Great Resource for Decision Making!
Reviewed in the United States on November 15, 2017
I bought the paperback version of this book a number of years ago. I find this tome to be a valuable source for decision making. I decided to buy the Kindle version to have easy access to the great book. I highly recommend this resource to anyone who needs a clear, concise... See more
I bought the paperback version of this book a number of years ago. I find this tome to be a valuable source for decision making. I decided to buy the Kindle version to have easy access to the great book. I highly recommend this resource to anyone who needs a clear, concise process for decision making.
3 people found this helpful
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Tezza
5.0 out of 5 starsVerified Purchase
What a wakeup call!
Reviewed in the United States on February 19, 2013
I just finished reading Smart Choices and boy, what a wakeup call! I always thought I was pretty good at making decisions until I realized I what am amateur I am. Smart Choices drills down into the eight steps of problem solving, discussing each at length. The... See more
I just finished reading Smart Choices and boy, what a wakeup call! I always thought I was pretty good at making decisions until I realized I what am amateur I am.

Smart Choices drills down into the eight steps of problem solving, discussing each at length. The book also discusses common pitfalls, which I saw myself in just about every pitfall mentioned.

The authors suggest that we, as readers, should get out there and practice being better problem solvers. We should also get more pro-active about solving problems. This is all great advice.

I had to admit I bounced over some of the more technical bits. This book probably has to be read several times, or referred to often, as it''s hard to pick up all the techniques in one read.

Better problem solving is key to a better quality of life. Who wouldn''t want to make better decisions and reap the benefits? I would highly advise reading Smart Choices because it sets the bar much higher for better decisions, and certainly gives the reader plenty of new skills and things to think about that should lead to better results!
4 people found this helpful
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R.Sudhagar Raghavan
5.0 out of 5 starsVerified Purchase
Probably the best book in decision making for the general public
Reviewed in the United States on October 28, 2014
There are dozens of books on decision making for the general public by self-proclaimed experts and academics. Usually I steer clear of such books but somehow I was persuaded to buy this book because of positive reviews here as well as due to presence of Dr Howard Raiffra,... See more
There are dozens of books on decision making for the general public by self-proclaimed experts and academics. Usually I steer clear of such books but somehow I was persuaded to buy this book because of positive reviews here as well as due to presence of Dr Howard Raiffra, one of the authors. I have read Dr Raiffra’s more academically-inclined books before and his writing has left a deep impression - I consider him as one of world’s top experts on decision making.

This book is meant for the general public and written in a clear and concise manner complete with numerous realistic examples where the decision making methodologies are illustrated. The authors, despite their academic and business background, have steered cleared of using too abstract concepts and theories instead taken a more practical approach.

This has resulted in a wonderful book that is both easily understood but at the same time teaches powerful concepts and methodologies for decision making in work and personal life.

What I like about this book is the way the book is organized and the numerous examples provided. It makes the book easy to read and understand. The examples are realistic problems and not some text-book examples that have little to do with the real world. No complicated and complex mathematics or abstract concepts are used.

I have read dozens of books on decision making and this is certainly the best book for the general public that I know of – by a country mile. It is easy and clear enough for the general reader (and even teens) but contains powerful concepts to satisfy even business professionals.

I would strongly recommend this book for the general readers and business professionals who are new to the decision making. However this book is not meant for business professionals or academics looking for advanced or complex decision making.
20 people found this helpful
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Augustsum
5.0 out of 5 starsVerified Purchase
Smart Choices Book was a very Smart Choice!
Reviewed in the United States on August 19, 2009
I was really surprised by how much I was helped by this book. I consider Smart Choices to be the best book I had ever purchased. Since I went to college, I was faced with making important life decisions. Unfortunately, I made very few smart decisions in my life. As I look... See more
I was really surprised by how much I was helped by this book. I consider Smart Choices to be the best book I had ever purchased. Since I went to college, I was faced with making important life decisions. Unfortunately, I made very few smart decisions in my life. As I look back, I would have changed it all. I definitely could have changed it all with the help of this book.

This book has been written by top experts in this field. This book, at times, goes into too much complicated analysis of what has to be done for someone to make a smart decision. This is not necessarily bad since it tends to illustrate many points that the authors try to bring home. The authors do admit that for many life decisions, too much analysis is not often needed. If you follow some main steps that the authors advice you to take, you will be on your way to making smart decisions. I believe even if you use 50% of what this book tells you to do, you are more than likely to make a smart decision.

Once again, I wish I had this book a decade ago. I would not have been broke, unhappy, lonely, unhealthy and with so much useless education right now. I already made a few decisions based on this book. I hope I will continue to make progress. Do read this book! It can really change your life faster than all self-help books combined out there.
6 people found this helpful
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John C
5.0 out of 5 starsVerified Purchase
Excellent book on decision making
Reviewed in the United States on June 6, 2009
Having read a few books on decision making, I believe this is the best one. Especially for those who are new to the process. The author gives you an easy-to-use acronym to remember the process: PrOACT. I add URL to the end for Uncertainty, Risk, and Linked... See more
Having read a few books on decision making, I believe this is the best one. Especially for those who are new to the process.

The author gives you an easy-to-use acronym to remember the process: PrOACT. I add URL to the end for Uncertainty, Risk, and Linked decisions.

Here are the highlights preceded by the chapter number:

2. Define problem.
3. Identify objectives.
4. Generate alternatives.
5. Lay-out consequences for each alternative.
6. Identify tradeoffs. Eliminate even swaps.
7. Identify possible uncertainties.
8. Take into account your personal risk tolerance.
9. Identify linked decisions.
10. Watch out for anchors. Be open-minded. Set aside sunk costs when making a decision; otherwise it will muddy your thinking. Frame questions well.
11. The art of good decision making lies in systematic thinking.
17 people found this helpful
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Mohd Alabbasi
5.0 out of 5 starsVerified Purchase
How did I live without it???
Reviewed in the United States on July 4, 2009
I am a person who make decissions based on emotion most of the time. And I was aware of that and knew that was a reason why I made a lot of bad decisions. So I decided to buy a book on Decision Making and browsed Amazon then bought this book based on the... See more
I am a person who make decissions based on emotion most of the time. And I was aware of that and knew that was a reason why I made a lot of bad decisions.

So I decided to buy a book on Decision Making and browsed Amazon then bought this book based on the reviews.

Boy am I glad I did.

I am only halfway through reading it and I am already looking at life differently. I found out I was living in a limited and boxed life!

The book is currently helping me in making decisions on moving to another city and changing my job. and it is doing a damn good job really.

It not only helps you in making decisions, it showes you how life can be more limit free. Mentally and Physically.

Best investment I did so far.
2 people found this helpful
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Top reviews from other countries

Graham
2.0 out of 5 starsVerified Purchase
Elementary
Reviewed in the United Kingdom on October 26, 2016
Despite the distinguished credentials of the authors I felt the book drew out a fairly simple idea and ran out of steam
Despite the distinguished credentials of the authors I felt the book drew out a fairly simple idea and ran out of steam
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Aman J.
4.0 out of 5 starsVerified Purchase
Among a few good books on the area
Reviewed in India on December 16, 2019
Despite the fact that decision-making is core to management profession, there are few books on the topic that are based on a scientific methodology. I would recommend this book for those trying to understand how heuristics and science can be combined to improve the...See more
Despite the fact that decision-making is core to management profession, there are few books on the topic that are based on a scientific methodology. I would recommend this book for those trying to understand how heuristics and science can be combined to improve the probability of making right decisions.
Despite the fact that decision-making is core to management profession, there are few books on the topic that are based on a scientific methodology. I would recommend this book for those trying to understand how heuristics and science can be combined to improve the probability of making right decisions.
One person found this helpful
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Tommaso
5.0 out of 5 starsVerified Purchase
ottimo testo sul decision making
Reviewed in Italy on May 21, 2015
Decisamente un ottimo libro, da leggere e rileggere infinite volte. Gli autori in maniera chiara, rigorosa e schematica illustrano la filosofia del processo decisionale in condizioni d''incertezza e mutevoli nel tempo al fine di prevenire i problemi ed assumere la miglior...See more
Decisamente un ottimo libro, da leggere e rileggere infinite volte. Gli autori in maniera chiara, rigorosa e schematica illustrano la filosofia del processo decisionale in condizioni d''incertezza e mutevoli nel tempo al fine di prevenire i problemi ed assumere la miglior decisione possibile, ossia quella con i migliori risultati attesi e con le maggiori probabilita'' di verificarsi. Nessuna ricetta magica ma bensi'' un modus operandi e forma mentis di grande utilita''. Assolutamente raccomandato!
Decisamente un ottimo libro, da leggere e rileggere infinite volte. Gli autori in maniera chiara, rigorosa e schematica illustrano la filosofia del processo decisionale in condizioni d''incertezza e mutevoli nel tempo al fine di prevenire i problemi ed assumere la miglior decisione possibile, ossia quella con i migliori risultati attesi e con le maggiori probabilita'' di verificarsi. Nessuna ricetta magica ma bensi'' un modus operandi e forma mentis di grande utilita''. Assolutamente raccomandato!
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flux
5.0 out of 5 starsVerified Purchase
Top Buch
Reviewed in Germany on August 11, 2019
Super buch für systematische und logische Entscheidungen unter Einbezug von Konsequenzen und Alternativen. Nimmt man das Buch ernst ist es ein Arbeitsbuch mit wenigen Seiten aus welchem ein mehrfaches an Output entspringt
Super buch für systematische und logische Entscheidungen unter Einbezug von Konsequenzen und Alternativen. Nimmt man das Buch ernst ist es ein Arbeitsbuch mit wenigen Seiten aus welchem ein mehrfaches an Output entspringt
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Mathieu P.
5.0 out of 5 starsVerified Purchase
Une démarche claire et structurée pour prendre des décisions
Reviewed in France on August 30, 2019
Une décision "smart" correspond à une décision prise en toute connaissance de causes en suivant un process d''analyse et réflexion par étape: 1. Quel est le problème? 2. Quelles sont les objectifs ? 3. Quelles sont les alternatives/différentes solutions possibles? 4. Quels...See more
Une décision "smart" correspond à une décision prise en toute connaissance de causes en suivant un process d''analyse et réflexion par étape: 1. Quel est le problème? 2. Quelles sont les objectifs ? 3. Quelles sont les alternatives/différentes solutions possibles? 4. Quels sont les risques associés et 5. Comment arbitrer? La démarche peut paraître un peu lourde, mais d''après ses auteurs, tout se joue au niveau des trois premières étapes: "pas de bonne décision, sans bonnes alternatives proposés à un problème correctement posée". Il suffit en outre d''un simple feuille de papier pour la mettre en place. Si les auteurs expliquent qu''une décision "smart" ne se traduit pas nécessairement par des résultats positifs, celui-ci en augmente cependant forcément les chances.
Une décision "smart" correspond à une décision prise en toute connaissance de causes en suivant un process d''analyse et réflexion par étape: 1. Quel est le problème? 2. Quelles sont les objectifs ? 3. Quelles sont les alternatives/différentes solutions possibles? 4. Quels sont les risques associés et 5. Comment arbitrer?
La démarche peut paraître un peu lourde, mais d''après ses auteurs, tout se joue au niveau des trois premières étapes: "pas de bonne décision, sans bonnes alternatives proposés à un problème correctement posée".
Il suffit en outre d''un simple feuille de papier pour la mettre en place.
Si les auteurs expliquent qu''une décision "smart" ne se traduit pas nécessairement par des résultats positifs, celui-ci en augmente cependant forcément les chances.
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Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale

Smart Choices: 2021 A Practical Guide to online Making Better Decisions sale